Tobacco-free Nicotine Pouches- Are they really safe?
The popularity of tobacco-free nicotine pouches (TFNPs) has surged in recent years. Several brands have bet big on Zolt, On!, VELO, and Rogue launching these smoke-free, tobacco-void products. Notably, the sales of these products have increased from 126M units between August and December 2019 to more than 808M between January and March 2022. In 2022, tobacco conglomerate, Philip Morris International, acquired Swedish Match, the parent company of Zyn, as part of its push into smokeless products. Zyn and other oral nicotine products are expected to bring $2B in revenue in 2024. Despite their popularity, the only question that remains is whether tobacco-free nicotine pouches are safe, or not. This blog will discuss what makes these long-lasting nicotine pouches so popular and explore if they can adequately contribute to tobacco harm reduction(THR) strategies. But first, what’s making TFNPs so popular? Matt wasn’t a regular tobacco user when a friend introduced him to nicotine pouches.